Ultra-thin intense matte lip color
Giorgio Armani beauty’s iconic LIP MAGNET range takes on a new palette of intense, sorbet shades with the LIP FREEZE collection. New technology behind the colours’ formulation creates never-before-seen hues, resulting in sorbet matte tones. The collection also boasts new, soft-touch packaging, as the frosted tubes add to the shades’ delectable, frosted appeal.
A light liquid lipstick of extremely fine texture, unparalleled sensation of weightlessness, intense color concentration, ultra-chic matte finish and flawless, long-lasting wear: Lip Magnet is all this and more.
What it is: Lip Magnet is the first matte liquid lipstick to offer unprecedented color concentration in the finest of textures, while perfectly fusing with the lips. Lip Magnet long lasting lip color delivers incomparable results: intensity of color, extreme finesse and a makeup finish with a matte, second-skin effect.
Two major accomplishments:
- After application, matte lip color is twice as intense thanks to a “gradual evaporation” phenomenon.
- The finish is four times thinner than a long lasting liquid lipstick (40 to 10 micrometers).
This long-lasting (up to 8 hours) matte lipcolor is never greasy or sticky; it does not migrate or dry your lips. Lips stay hydrated and perfectly defined for hours on end, with a very pleasant bare-lips sensation.
“I was inspired by the sorbet-coloured shades of 60s lipsticks. While stunning, they were often too thick and unwearable. For the LIP FREEZE collection we’ve used a special white pigment (snowflake base) that gives the same colour effect whilst allowing for a less opaque finish. These shades are fun, yet remain wearable and sophisticated.” - Linda Cantello, Giorgio Armani International Make-up Artist.
Specific applicator picks up just the right amount:
Apply Lip Magnet long lasting liquid lipstick with the flat slide of the applicator. This matte lip color needs to be blended with the curved side. Spread the texture from the center of the lips outward. Use the pointed end on the corners and cupids bow for precision.
BACKSTAGE TIP: transform from light liquid lipstick for day to long lasting lip color for evening by simply layering on a deeper shade. Before application, use Prima Eye and Lip Contour to hydrate the lips and prevent the color from feathering. Apply High Precision Retouch on the lips to highlight and create volume before Lip Magnet.