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Lip Power
NEW

Try It on

Explore the range of Armani shades, updated in real time

Keywords

LONGWEAR LIPSTICK, VIVID COLOR, COMFORTABLE LIPSTICK,SATIN FINISH LIPSTICK

Benefits

Vivid satin color
8h wear
Light texture that stays comfortable all-day long
Precision application

Type

Stick

ARMANI beauty unveils LIP POWER – new longwear lipstick that lends a vivid intensity to lip color, captured in a formula that feels light and comfortable to wear.

Continuing Giorgio Armani’s vision of beauty which is to reveal the best of oneself, LIP POWER is suitable for diverse looks and character, through expressing color in its truest
form to empower the vibrant, strong, enigmatic, brave, or bold, those who wear it to live for a beautifully bold attitude.

The unique LIP POWER formulation combines semi-volatile oil, pigments and a super dispersant, which helps reveal the color intensity in its truest form and coverage endure. With one swipe, it creates a rich lip shades, perfect for those seeking an expressive, highly pigmented lip color experience.

Thanks to two immiscible oils matched together, LIP POWER’s satin finish oil acts as a protective film and coats the lips for lasting comfort. Also, the saturated tones maintain
their vibrancy for up to 8 hours long*.


*Self-assessment, 75 women, 10 hours after application at the morning, the average wear of the lip color agreed by test subjects was up to 8 hours.
Step 1 : Prepare the lips with Prima Eye and Lip Contour Perfector to hydrate the lips and prevent lipstick from feathering
Step 2 : Apply Lip Power directly on the lips using the drop shape bullet that offers an intuitive and precision application

Do not apply with the lipstick fully out to preserve the product quality.
TRIMETHYLSILOXYPHENYL DIMETHICONE ● ISOHEXADECANE ● OCTYLDODECYL NEOPENTANOATE ● POLYETHYLENE ● HYDROGENATED STYRENE/METHYLSTYRENE/INDENE COPOLYMER ● SYNTHETIC FLUORPHLOGOPITE ● VP/HEXADECENE COPOLYMER ● HYDROGENATED POLYISOBUTENE ● ACRYLIC ACID/ISOBUTYL ACRYLATE/ISOBORNYL ACRYLATE COPOLYMER ● PARAFFIN ● MICA ● CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX ● CI 77891 / TITANIUM DIOXIDE ● VP/EICOSENE COPOLYMER ● SYNTHETIC WAX ● CI 77491 / IRON OXIDES ● PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE ● CI 77492 / IRON OXIDES ● CI 77499 / IRON OXIDES ● ALUMINUM HYDROXIDE ● SILICA ● TOCOPHEROL ● CI 77499 / IRON OXIDES ● ALUMINUM HYDROXIDE ● SILICA ● TOCOPHEROL ●

SHADES INFUSED WITH POWER

A rich palette of 14 new shades that encompasses the signature Giorgio Armani tones. Every shade is infused with a drop of power for the ultimate in self-expression.

A DISTINCTIVE DESIGN

Lip Power's sleek packaging reinterprets the lipstick as a desirable design object, with its slim, ergonomic shape and spare, elegant lines. Lip Power's unique drop-shaped bullet offers a gliding application and a precise lip contour for a mistake-proof result.

TRY IT ON

Virtual try-on in real time the new LIP POWER’s 14 impactful shades, range from classic red shades, upbeat corals shades, intense browns, gently rosy pinks and hushed beige complete the collection.



WATCH THE FILM

Lip Power
A drop of power on your lips.

Lip Power
A drop of power on your lips.